What is email marketing, and how can it help my business?

Email marketing is the means of sending promotaitonal and informational material to your customers and prospects via their email.

Email marketing is currently one of the best ways to market your business' products and services, the primary reasoon for this is the cost factor. It is practically free.

Although email marketing has less of a response rate per thousand messages opened, around 0.1%-0.75% as opposed to direct mail marketing which generates about 1% or less.

The response rate to your maketing as always has a direct corolation to the piece that you are sending and who you are sending it to , and your timing so these numbers are just approximiations, but if you have a list of say 1000 opt in persons or businesses, and it costs you nothing to send out the piece, then there is nothing but positive to say about this marketing medium.

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