CLICK FRAUD
What is Click Fraud?
The aforementioned acts make the rest of us pay while the culprits get away with theft, which is how you should consider Click Fraud, as theft, pure and simple. Click Fraud occurs when a person (perhaps a competitor) or software (perhaps a Search Engine network partner who earns kick-backs on PPC ads) clicks on your PPC ad over and over and over again, with no interest in your products or services, just the sick, twisted intention of exhausting your advertising budget. While anyone can fall victim to Click Fraud, sites listed under popular or competitive keywords are most susceptible.
Combating Click Fraud
Fortunately, certain engines are privy to Click Fraud activity and have taken proactive steps towards its demise. Anti-Click Fraud technology and investigative departments do their part, sometimes making refunds possible, but do your part in protecting your PPC campaign and keep an eye out for the following signs you’ve fallen prey to Click Fraud:
Sign #1: High tallies of the same IP address
Sign #2: Visitors with low page views and visit times
Sign #3: An increase in traffic or click-through rate but no increase in placement or rank
Sign #4: Clicks suddenly occurring from a specific geographic area where you might not normally have traffic.
Rising above Click Fraud
While Click Fraud is a very real and very negative activity, we don’t think it should deter you from engaging in a PPC campaign. With our team of experts and PPC champions, your account will be under daily monitoring that allows for fast-acting detection and reporting of any suspicious activity.